Content Capitalist

From Content Capitalist

Table of Contents

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• 1 Legal
• 2 No AI
• 3 Preface
• 4 Introduction
• 5 Setting the Stage
• 6 Chapter 1: The New Media Ecosystem
• 7 Chapter 2: Forget the Old Funnel
• 8 Chapter 3: The New Content Continuum
• 9 Chapter 4: Make Marketing a Revenue Center
• 10 Part I: Discovery
• 11 Chapter 5: The Creation Framework
• 12 Chapter 6: The 3 Types of Media
• 13 Chapter 7: Work with the Algorithms
• 14 Chapter 8: Content Strategies for Virality
• 15 Chapter 9: Turn Followers into Subscribers
• 16 Part II: Nurturing
• 17 Chapter 10: The Private Group Strategy
• 18 Chapter 11: Trigger Dialogue via DM & SMS
• 19 Chapter 12: Cut Through with Email
• 20 Chapter 13: Growth Hacking with VAs, Lead Engines & AI
• 21 Part III: Investment
• 22 Chapter 14: Productize the Deliverable
• 23 Chapter 15: Pricing for Big Tickets & Subscriptions
• 24 Chapter 16: The Intake Process
• 25 Chapter 17: The Call, Follow Up & Proposal
• 26 Part IV: Enrollment
• 27 Chapter 18: Content-Led Onboarding
• 28 Chapter 19: Client Success Insurance
• 29 Part V: Ascension
• 30 Chapter 20: Add a Continuity
• 31 Chapter 21: 3 Ways to Increase CLTV
• 32 Chapter 22: Build Loyalty with a Customer Club
• 33 Chapter 23: Reduce Churn & Reverse Cancellations
• 34 Part VI: Advocacy
• 35 Chapter 24: Reputation Management & Reviews
• 36 Chapter 25: Testimonials - Your Secret Weapon
• 37 Chapter 26: The Big Event - Host a Mastermind
• 38 Conclusion
• 39 Chapter 27: Democratization of Value & Going Meta
• 40 Chapter 28: The Next Generation of Consumers
• 41 Chapter 29: Top Content Brands: 3 Case Studies
• 42 Chapter 30: Predictions & Principles for Content Pros
• 43 Epilogue
• 44 Acknowledgements
• 45 Next Steps